To long-time locals, it comes as no surprise that things have changed on the North Coast. Over the last two decades, we’ve gone from fields of sugarcane decorating our hills to magnificent complexes, estates and retail spaces. Rainmaker Marketing delves into the specifics of this growth and the stats behind it.
Ballito and Salt Rock, nestled along the picturesque North Coast of KwaZulu-Natal, have undergone a profound evolution over the past two decades. What were once serene coastal villages, have blossomed into vibrant residential suburbs and sought-after holiday destinations, captivating both residents and visitors alike with their exceptional lifestyle offerings. Stefan Botha, Director of Rainmaker Marketing, believes this journey of growth and development solidifies their status as some of South Africa’s best-performing suburbs.
The burgeoning Ballito and adjacent Salt Rock areas’ increasing popularity comes down to several factors, including their desirable infrastructure and amenities. The influx of people to the North Coast is mostly driven by quality schooling options, prime healthcare facilities, multiple retail malls and centres and the management of urban precincts. Moreover, Ballito and Salt Rock boast Blue Flag beaches at Blythedale, Willard and Thompson’s Bay, adding to their allure as a premier coastal destination.
POPULATION AND ECONOMIC GROWTH
In tandem with its rising reputation, Ballito and Salt Rock have experienced exponential population and economic growth, with approximately 102 adults moving into the area each month, equivalent to around 41 families per month. Property values have surged over the past decade, with both residential and visitor populations doubling in size. Across all property types, an average of 858 sales per year have been recorded over four years since August 2020, reflecting robust growth and sustained demand in Ballito’s real estate sector.
According to Rainmaker Marketing’s recent North Coast Property report, estates hold a significant share of the market, constituting 44% of Ballito’s 8927 homes, with 57% of Salt Rock homes being within an estate. Top-performing estates include Brettenwood Coastal Estate, Dunkirk Estate, Ballito Groves, Ballito Hills, Simbiti Eco Estate, Zululami Luxury Coastal Estate and Elaleni Coastal Forest Estate – among others, have been instrumental in driving this surge, being developed within the last 20 years.
The diversity of housing options is striking, with freehold properties making up 39% of properties. According to Rainmaker Marketing data, the average price of a sectional title unit within an estate exceeds those outside of estates by 48%, indicating a growing demand for secure addresses with lifestyle amenities. Sales of freehold properties within estates have surged by an impressive 144%, highlighting the appeal of these communities.
PROPERTY MARKET
The real estate market in KZN’s North Coast has seen remarkable activity, such as with Phase 1 of Bliss Ballito achieving a 100% sell-out within three months of its launch. Developers like True North, Balwin Properties, IFA and Collins Residential Group among others have played a significant role in shaping the real estate landscape along the North Coast, attracting keen interest from investors and potential residents – more especially with new developments such as Zimbali Lakes Resort, Lalela Estate and Seaton Estate adding value to the Ballito and Salt Rock nodes.
The climbing property figures are indicative of a positive trajectory and continued growth in Ballito and Salt Rock’s property sectors. This growth is not only beneficial for investors but also for residents who witness the enhancement of their community and lifestyle offerings.
INFRASTRUCTURE AND COMMUNITY DEVELOPMENT
The growth of Ballito and Salt Rock extends beyond its property market to its burgeoning community and infrastructure. Privately managed water supplies, efficient urban management and quality lifestyle amenities have enhanced the areas’ appeal. Sustainable initiatives, supported by a strong business community and a thriving chamber of commerce, are expected to fuel further growth, solidifying the North Coast as a thriving economic hub.
INTERNATIONAL INVESTMENT
Substantial international investment within the North Coast node has offered a diverse range of products across various affordability brackets. The collaboration between Club Med and Collins Residential Consortium has ignited significant growth. The R2.2 billion investment in Club Med South Africa Beach & Safari is poised to contribute to significant job creation, attract international visitors, and enhance infrastructure. Additionally, upcoming interchange upgrades, such as the Sheffield Beach project, signify a commitment to ongoing development and upliftment in the area.
As Ballito and Salt Rock continue to evolve and thrive, they solidify their position as premier destinations for residents and investors alike. With sustainable initiatives, robust infrastructure development and a thriving business community, I believe the North Coast is poised to remain a resilient, growing area with much to offer.
